Dothan’s “Keep the Cheer Here” campaign encourages shopping local this holiday season
The Dothan Chamber of Commerce is working to help local businesses this holiday season after taking a hard hit from the pandemic.
DOTHAN, Ala. (WTVY) - Shopping local has always been encouraged, but especially this year after the hard hit small businesses took during the pandemic. The Dothan Chamber of Commerce is working to help their business with a “Keep the Cheer Here” holiday campaign.
Striving to keep the cheer here, the city of Dothan encourages shopping local during the holidays.
“We have been coming through a really tough time in this pandemic and everybody needs you that lives in this city,” Mark Saliba, Mayor of Dothan, said.
For every $100 spent, $73 stays in the local community.
“It’s put back into Dothan,” Jamie Harrell, owner of Something Special, said. “The roads, the events, the things that we have going on, the school system.”
Whether you are shopping from a bakery…
“We’re offering several different pies and cakes,” Margaret Young, owner of M.Y. Cakes and Pastries, said. “We’ll have them all throughout the holiday season, all of them are made from scratch in house and so it’s got our special touch on it.”
Creating a DIY gift…
“People need businesses like ours,” George Sellers, owner of AR Workshop Dothan, said. “It’s a place to unwind, it’s a place to forget the troubles of covid and just for three hours create something beautiful that you can pass down to your family.”
Or finding a gift for families or friends, local businesses are able to make the experience meaningful for customers.
”Whenever we purchase things we keep those customers in our minds,” Harrell said. “We know exactly what they want, what’s hot, what’s trendy, and that kind of saves you a few steps as ‘Hmm what can I get them for Christmas this year?’ We’ve done that for you.”
So consider shopping local this holiday season.
“I know the temptation is there to go to the internet and purchase, but it is so important,” Sellers said. “This is going to make it or break it for us. That’s how important it is. so please support our business, other businesses like us, there is plenty to choose from.”
Some business were down 33 to 65 percent in sales during the heart of the pandemic and are relying on holiday shopping to bring in revenue they have missed out on this year.
Several local businesses in the wiregrass have adjusted to curbside pick up and shipping during COVID-19 to ensure the safety of their customers.
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